You’ve decided to leverage great content to engage your audience and generate some good leads. But that can come only after you have been able to attract the right audience with your content. Search engine optimization has a great role … Read More
Irayo Blog
How to Leverage User Intent in Your Keyword Strategy
As marketers and content writers, we usually end up creating the content we want. We make a couple of inherent assumptions around the kind of content the reader might be looking for, and create content that fills those perceived gaps. … Read More
How to Find the Right Keyword in 5 Minutes or Less
Congratulations! You have just converted a lead and now find yourself in the midst of a challenging project. Your job now is to keep the client SEO on track. But that’s easier said than done. You have two different tasks … Read More
Evolution of the Search Query & Altering your Marketing Strategy Accordingly
In the SEO world, it’s easy to get preoccupied with our keywords, however it is important to understand that even though on a micro level the user might be interacting with the search engine through keywords, but on a macro … Read More
Search User intent . The End of Keyword Based Optimization?
It might begin with the search bar but it ends with the user. Keywords are a huge part of traditional SEO but most users don’t care about keywords, they simply want answers to queries they type into Google. Every time … Read More