How to Leverage User Intent in Your Keyword Strategy

As marketers and content writers, we usually end up creating the content we want. We make a couple of inherent assumptions around the kind of content the reader might be looking for, and create content that fills those perceived gaps. … Read More

How to Find the Right Keyword in 5 Minutes or Less

Congratulations! You have just converted a lead and now find yourself in the midst of a challenging project. Your job now is to keep the client SEO on track. But that’s easier said than done. You have two different tasks … Read More

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Evolution of the Search Query & Altering your Marketing Strategy Accordingly

In the SEO world, it’s easy to get preoccupied with our keywords, however it is important to understand that even though on a micro level the user might be interacting with the search engine through keywords, but on a macro … Read More

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Search User intent . The End of Keyword Based Optimization?

It might begin with the search bar but it ends with the user. Keywords are a huge part of traditional SEO but most users don’t care about keywords, they simply want answers to queries they type into Google. Every time … Read More